Clix Marketing Blog’s #PPC News & Views: Friday, October 22nd

The Clix team has been deep in virtual retreat mode this week, but that won’t keep us from providing the latest for your #PPC News & Views!

From the Industry

Lead Generation

How to Build & Execute a Facebook Marketing Strategy: In this article, you’ll learn how to build and execute a Facebook marketing strategy around your audience’s interests. You’ll look at how to thrive with organic content and how to extend your reach with pay-to-play.

3 Simple Landing Page Tweaks to Help Boost Your Sales: By following the three steps outlined in this post, you’ll build more trust with your prospects before they even reach your sales team, making sure your leads not only convert but also turn into paying customers.

How To Use Live Chat for Lead Generation: Mainstream lead generation channels have become too competitive. Given the increasing popularity of messaging apps, live chat is empowering many businesses with qualified leads. If you’re looking to learn more about using live chat for lead generation, here are five tried-and-tested tips for you.

eCommerce

PPC Marketing Hacks for the Holiday Season: Using the proper channels and adjusting to market fluxes is key to succeeding during the holidays. According to McKinsey, some campaigns account for up to 30% of sales for the entire year for retailers. So, where does one begin? This post helps you with some of the points you and your team can consider immediately.

Top mistakes ecommerce businesses make in their PPC strategies during the build-up to Black Friday/Christmas: Whether you’re a seasoned Black Friday seller or gearing up your business for the holiday season for the first time, there are a number of considerations and processes that can have a big payoff should you devote some of your time and energy in advance.

Guide to Amazon advertising: Amazon’s ad network is growing a high rate and the eCommerce giant has benefited greatly from the post-Covid surge in online shopping. The company reported a 37% YoY sales increase in Q3 2020, cementing its position as the go-to platform for online product purchases. So, if you’re not already advertising on Amazon Ads, now is a good time to take a closer look at the platform.

Microsoft partners with Shopify to help retailers expand their reach: Currently available in the U.S. and Canada, the Microsoft Channel app within Shopify allows businesses to show up automatically in the Microsoft Bing Shopping tab and the Microsoft Start Shopping tab for free as product listings.

Video/Audio

Launching Your First Spotify Advertising Campaign: Spotify’s advertising platform is a great way to reach your desired audience, and they are truly leading the streaming radio advertising game. In this blog, you’ll learn about how you can leverage Spotify Ads to reach prospective customers with your brand messages.

The Ultimate List of Video Streaming Services in 2021: For advertisers and consumers alike, there are a number of streaming services to choose from and compare. This post helps with the process!

From the Engines

Google

BigCommerce merchants can now reach new customers across Google

Microsoft

Introducing Microsoft Clarity insights for Microsoft Advertising

Advertising strategies amid supply chain shortages

LinkedIn

The Collective Thinking That Marketing Needs Now

Now Is the Time to Make LinkedIn a Strategic Priority. Here’s Why

Instagram

Introducing New Insights About Your Audience

Spotify

Spotify Audience Network: What’s next for podcast advertisers

TikTok

Nielsen Study Shows TikTok ideal place for “discovery,” content more “authentic”

Snapchat

Mobile Advertising on Snapchat: 7 Tips for Running Mobile Ads

From the Clix Team

Getting Started with TikTok Ads by Brittany Sager

Google Ads New Budget Reporting by Bethany Bey