Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
How to Optimize Your Amazon Sponsored Product Campaigns: Start testing now before the Holidays. The clever post outlines several strategies that you can leverage for both Manual Targeting and Automatic Targeting to get the most attention to your Amazon Sponsored Product Campaigns.
5 Ways to Upgrade the Links in Your Google Ads: They are easily overlooked, but have the ability to increase click-through rates and up your conversions.
Group Twenty Seven
A Rundown of Your Google Ads Automated Bid Options: With 7 to pick from, it’s important to understand the nuances of each. Start slow and explore by testing.
8 Ways to Increase Conversions from Mobile Users: Mobile purchases are growing and your client can’t afford to miss out of the business for Q4. Double check this list!
Google Analytics to Add Lead-Generation Capabilities to Its Already Popular Platform: Google InMarket Leads will be no doubt be an invaluable sales tool for B2Bs.
Search Engine Journal
Google Enhances Click-to-Message Ads With Email Forwarding and Auto Replies: No doubt the holidays bring a rush of excitement and this new feature will be one of them. Get ready to manage incoming messages with email forwarding and automatic reply.
From the Experts
6 steps you need to take before launching your Pinterest ad campaigns
It’s the holidays and Bing shopping is ready for you
Drive better results: An insider’s look at the latest Google Ads innovations
Facebook Attribution: A Measurement Tool for Today’s Digital Advertising Landscape
Improving Conversion Rates Through Sales and Marketing Alignment
From the Clix Team
Our Favorite Microsoft Excel Functions & Features by Andrea Taylor
Welcome Joe Martinez to the Clix Marketing Team! by Michelle Morgan
Pinterest Sunsets Buyable Pins; Introduces Product Pins in Time for Holidays by Andrea Taylor
Three New Betas Announced for Quora Ads by Joe Martinez