Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
The Ultimate Guide to Google Shopping Campaign Setup and Structure: If there was ever a comprehensive guide to Google Shopping, this is it! Everything you need to be successful!
Getting Started with Google Analytics Segments: Here are some strategies to get better understand the segments feature on the Analytics interface. It’s great if you’re just getting started with it or need some additional tips.
Search Engine Journal
2 New AdWords Features & 1 Awesome Strategy You Must Know: PPC is constantly changing and we’re thankful for our friends at Search Engine Journal for the analysis and the helpful articles that weigh in on the changes.
Improve Your Quality Score From Ad to Landing Page: A Former-Googler Tells All: Could your Quality Score be improved? An ex-Googler outlines what is required in this piece.
Understanding Amazon as an Advertising Platform: With Amazon’s ad revenues growing faster than almost every other major ad publisher, don’t overlook this platform.
AdWords Average Position: Your Jungle Survival Guide To Higher Ranks: Common myths about average position explained in this great post. It’s a misunderstood metric and this comprehensive post can’t be missed.
New to Twitter Ads? Get the Scoop on Targeting Options: Bookmark this one to make sure you are using the targeting options for your Twitter ads effectively.
5 Hidden Google Analytics Reporting Features You Should be Using: Are you using the hidden reporting features on Google Analytics? Our team loves these features! Don’t miss out!
The SEM Post
How Google Handles Ranking Pages of Identical Products on a Site: The twin emojis came to mind with the matching bunny ears and leotards! This post addresses the question how Google handles ranking pages of identical product.
From the Engines
From the Clix Team
Sharpen Monthly Performance With These 3 PPC Reviews by Andrea Taylor
Ways to Overcome Amazon’s Frustrating Financial Threshold Warnings by Kristin Palmer
7 LinkedIn Ads Tips And Tricks by Bethany Bey
5 Things You Should Know About AdWords Campaign Experiments by Abby Woodcock