Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
PPC Checklist for Website Migrations: Merging two sites soon? Here’s the ultimate before, during, and after to-dos.
Group Twenty Seven
Brand Awareness is Your Insurance Policy Against Dirty Tricks in PPC: Check out this post for tips to protect your brand.
Search Engine Watch
LinkedIn retargeting strategies: B2B advertising for the win: Two ad formats are explained in this article.
Google To Sunset Accelerated Ad Delivery: Out with the old, in with the new. Here’s how the change impacts you.
Paid Media Pros
Facebook Pixel Setup: The Facebook pixel is the foundation of a successful campaign on the Facebook network. Michelle Morgan walks you through how to create, understand, and install the pixel on your site in this week’s video.
5 Google Display Ads Best Practices That Always Work: Joe Martinez is guest-blogging about a few strategies he considers a must when creating any campaign on the Display Network.
Search Engine Journal
Driving Revenue to Your Search Campaigns with Third-Party Audiences: Using third-party audiences can be a great way to find efficiencies within your search campaigns and to find more volume through your prospecting campaigns — don’t miss this one!
From the Engines
How @SHISEIDO Does It: Seeing Success on Instagram
Reach and empower more people with Accessible Marketing
From the Clix Team
Content in B2B PPC Strategy: Building Audiences & Leveraging Funnels by Abby Woodcock