The season is changing, and so are things in the digital marketing world! But we’re here to help with your weekly #PPC News & Views round up!
From the Industry
How to Grow & Scale Your YouTube Ads – Prepare for Black Friday & Beyond: Online shopping will continue to be especially important during the holiday season when consumers are busy and looking for convenience. To achieve Black Friday success, your marketing team needs to start warming up consumers’ minds now. Make sure to strategically do this through the medium they prefer, one of those places certainly being YouTube.
The 2021 Guide to Microsoft Advertising (Formerly Bing Ads): It’s easy to write off Microsoft Advertising (f.k.a. Bing Ads) in favor of Google Ads when you’re planning a new ad campaign. But before you say “bye” to Bing, you might want to consider this: while Google is the world’s most widely used search engine, people still make over 12 billion searches with Bing monthly. Currently, Bing Ads reaches 44 million desktop users that Google Ads doesn’t. This tells marketers something crucial: when you ignore Bing Ads, you limit your marketing reach.
Black Friday 2021 – Powerful ecommerce strategies & tactics: Holiday season is already around the corner with Black Friday and Cyber Monday being key holiday shopping days in ecommerce – for both retailers and shoppers alike. This year we can expect a natural shift towards in-store shopping activities again during peak holiday season. All the more reason for online retailers to be extra prepared and take a close look at their marketing strategies.
A Complete Guide to Google Ads Editor: Use the online Google Ads UI and offline Editor together for maximum efficiency. Here’s everything you need to know about Google Ads Editor.
Microsoft Advertising – ETA deprecation, auto-generated remarketing lists and Audience Network updates:Beginning June 30, 2022, responsive search ads (RSAs) will be the only search ad type that can be created or edited in standard search campaigns, Microsoft Advertising announced recently. The announcements also included reporting improvements for Microsoft Audience Ads with view-through conversions, In-market Audiences expansions, an open beta for auto-generated remarketing lists, several Microsoft Audience Network updates and expansions and more.
7 Reasons to Start Using Facebook Conversions API (NOW) + How To Do It: For years, we’ve relied on the Facebook Pixel to understand how our ads are performing and build powerful retargeting audiences. But the power of the Facebook Pixel is dwindling due to iOS 14 privacy features and the certain death of cookies next year. Read on to learn how to future-proof your Facebook advertising strategy.
6 TikTok Tools for Shopping: TikTok is the latest social media platform to focus on ecommerce. TikTok claims its users are 1.7-times more likely to have purchased the products they discover through the app as compared to other social platforms, so here is a list of new shopping tools from TikTok.
How to Use Twitter for Business – A Practical Guide: In this post, you’ll learn how to make Twitter work for your business. Covering the basics to get you set up and more advanced tips to optimize your investment in your Twitter presence.
4 LinkedIn Video Marketing Mistakes and How to Fix Them: In this article, you’ll discover four common mistakes that many marketers make when using video on LinkedIn. Plus, you’ll discover how to avoid making these errors.
200 Facebook Ad Examples To Inspire Your Next Campaign: You know that feeling when you’re ready to start brainstorming for a new Facebook advertising campaign and suddenly you can’t remember any of the best ad examples and inspiration you’ve mentally saved? Never fear…this writer took the time to screenshot and categorize 200 samples for you to bookmark and reference for inspiration!
The Stages of the Buyer’s Journey and Why They Matter: Companies should consider each stage of the buyer’s journey to capture leads in different phases leading to a purchase. But, what is the buyer’s cycle, and why is each stage so critical to a content strategy? This detailed article provides excellent guidance!
Unnest Your BigQuery Google Analytics 4 Data With Adswerve’s New Open-Source Tool: The team at Adswerve previously shared info about an open-source tool they built that unnests BigQuery (BQ) Google Analytics (GA) 360 data. They developed it for Universal Analytics (UA) and have now announced a similar tool for the next generation of GA, Google Analytics 4 (GA4).
Taking The Headache Out Of Performance Analytics For Agencies: A step by step guide for how to identify, alleviate, and overcome the pain of performance analytics for agencies, and optimize the client reporting process.
The top 4 data issues campaign managers face and how to solve them: Data remains one of the most powerful assets in business and being able to dissect and analyze data is complex. It burdens campaign managers with a whole range of challenges that prevent them from harnessing the full potential of key insights. This post uncovers the biggest problems data campaign managers face in today’s digi-sphere, along with solutions to overcome them.
Use Google Data Studio To Report On The Fly: Google Data Studio is one of the many tools offered by Google as part of the Google Marketing Platform. It’s a great, interactive dashboard and reporting tool. It works by connecting to your data sources and automatically pulls in the data, without you needing to manually refresh it. If you aren’t using Data Studio, this article can probably convince you to start!