Happy Friday, friends! Thank you for joining us for this week’s edition of #PPC News & Views!
From the Experts
Search Engine Land
Google Ads intros automated Insights, Performance Max campaigns, to release Video Action out of beta: Some big news from Google this week, don’t miss it!
Search Engine Journal
Google Autocomplete Predictions Explained: Have you ever wondered how Google comes up with its autocomplete suggestions? This explains it!
A Guide for Letting Go of Outdated Google Search Best Practices: Some of these may be controversial, but it’s worth a read.
21 Essential Tips & Tools for Running International Google Ads: International campaigns can be a different kind of beast! We love these tips for success.
3 Tips for Testing Ad Copy During COVID-19: If you’re wondering what to test next, get started with these tips.
Social Media Examiner
Google Analytics Goals: How to Analyze Customer Journey Goals: This post includes a walkthrough of everything you need to know + a video!
Finding eCommerce Success on the Display Network and YouTube: This post includes tips running successful GDN campaigns AND adjusting your expectations for the campaigns’ attribution.