Good Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Utilizing One of the Greatest Ad Changes: Extended Text Ads: Make the most of your extended text ads with these helpful tips.
Mobile Advertising Statistics & Trends [Infographic]: Get the latest stats and trends in mobile in a better form than just reading them: an infographic!
How Should You Formulate Your PPC Strategy?: Learn how to better your PPC strategy and then figure out what steps you should take to get your accounts there.
Search Engine Land
Bidding on the competition: Is it really worth it?: Could bidding on your competitor’s brand terms cause problems in the long run?
From the Engines
Setting a New Level of Expertise: Introducing Blueprint Certification
Expanded text ads: more time to test and iterate
New! Easily highlight your products and services with Structured Snippets
Improved Analytics Administration via Property Moving
On the Clix Blog
3 Handy Tips to Prepare for AdWords’ Device Bid Modifiers by Andrea Taylor
Compare Date Ranges In Bing Ads – Now Live by Robert Brady
Meet John Lee: Clix Marketing Managing Partner by Abby Woodcock