Happy Friday, friends, and welcome to this week’s edition of #PPC News & Views!
From the Experts
How to Prepare for an Uncommon Holiday Shopping Season: Need some tips for this holiday season that is sure to be “unprecedented”? This post has you covered.
What to consider when marketing to multicultural audiences: The tips here come from Nielsen’s Annual Auto Marketing Report, but the takeaways can be applied to any industry!
This decade’s most important marketing question: What data rights do advertisers possess?: Recent changes in Google leave big questions for advertisers. This post is from our friend Kirk Williams is worth a read!
Search Engine Journal
Remarketing vs. Retargeting: Are They The Same Thing?: These terms are often used interchangeably, but they’re not the same thing.
Search Engine Land
How much does Google’s new search term filtering affect ad spend transparency? Here’s how to find out: This script will show you the percentage of clicks going to search terms that Google is no longer reporting. A handy way to have a little more insight into this change.