Happy September, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
CPC Strategy
How Retailers Can Reel in Repeat Customers on Facebook: Learn how to turn once-a-year buyers into repeat customers through Facebook.
Marketing Mojo
Breakdown of the Google Shopping Data Feed for Marketers: Check this post out for a guide to understanding Google Shopping.
WordStream
6 Perfect Playlists For PPC Account Management: If you listen to music while you work, this post is for you. There’s some fun playlists in here for working to a beat.
Search Engine Watch
Why understanding frequency is key to success with Facebook advertising: This is a great post for understanding more about your Facebook campaigns.
Search Engine Land
Why it’s time to re-evaluate your AdWords account structure: There’s been a lot of changes in AdWords lately, so check out this post to see if you need to update your account structure.
From the Engines
Google AdWords
Introducing the new Google Merchant Center
Reach people ready to take action with new targeting updates
From the Clix Team
3 Tips for Better PPC Competitor Analysis by Andrea Taylor
Another Reason To Work With A PPC Agency: Keyword Data by Robert Brady
Price Extensions: How Are They Stacking Up? by Abby Woodcock
