Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
PPC Hero
3 Unconventional Ways to Use Automated Bidding: Ready to test? Could save you some money.
Edge of the Web
EP 326: Quora | Riches from Niches with Joe Martinez: Our Director is chatting about his favorite al formats in Quora Ads along with some new features we can anticipate soon!
Acquisio
There Are Less Than 100 Days Until Black Friday: Here’s How PPC Marketers Can Prepare Print and get your sharpie ready – it’s an action list!
Simo Ahava
User Distributor Custom Tag Template For Google Tag Manager: This blog always delivers – this one is no exception. Catch the latest tips here.
WordStream
Your Comprehensive, Go-To Guide to Google Merchant Center: From set up to promotion and shipping, it’s ALL here in this post.
10 Ways to Spend Less Time in Google Ads: Hey, we get it! Managing PPC keeps you busy. An even better reason to not miss this post by Michelle Morgan while you’re checking out WordStream this week!
Paid Media Pros
Facebook Lookalike Audiences Best Practices: Been using Facebook Lookalike Audiences but wanting to see better performance? Don’t miss this week’s podcast as Michelle Morgan explains best practices for root audiences along with suggestions on what to do.
From the Engines
Google Ads
The YouTube Masthead is coming to the TV screen
Google Ads auction-time bidding comes to Search Ads 360
Facebook Invites People and Businesses to Play
Microsoft Ads
Webcast: The Art and Science of Search + Native
From the Clix Team
Changes Made To Earned Subscribers Column in Google Ads by Joe Martinez
How To Track Page Scroll Depth with Google Tag Manager by Kristen Palmer