Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Google Is Improving the Capabilities of Dynamic Search Ads: Back in the spotlight and for good reason. This post explains the new features, reporting capabilities for DSAs, and things to consider before launching your next campaign.
Q4 Google Shopping Best Practices and Advanced Strategies: When we take a moment to read this post and reflect back to LY, you can’t help but start planning for this year! We love all these tips – make use of automated bidding, optimize your product feeds, and when to ramp down bidding.
Google Ads Sizes: Which One You Should Use (and Why It Matters) Save your ad budget and learn which ad sizes get the most attention.
What Is A Good Click Through Rate For Your Google Ads? The numbers are broken out by industry – how do your clients stack up?
Full Funnel Strategy Lessons: Part 1 It can be extremely beneficial to take a step back and look at the big picture – your accounts can benefit from assessing the analysis, action, conversion spec., and assessment.
Search Engine Land
Google adds Smart Bidding for search partners: Starting in October, when conversion tracking is enabled, this feature can be used instead of smart pricing. Why it matters and what to expect –
From the Engines
4 Ways to Prepare for the Holiday Shopping Season
Introducing Facebook Stories Ads
New MRC accreditations and partners for Google and YouTube ads measurement
Evolving your strategy from keywords to audiences
From the Clix Team
Get Started on the Gartner Digital Market Network by Andrea Taylor
Tips To Help Your Instagram Ads Stand Out by Kristin Palmer