Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
KlientBoost
Google Data Studio: Ultimate Guide To Visualizing Data In A Valuable Way: We love Google Data Studio and here’s how to get going.
Merkle
What the Change to Siri Search from Bing to Google Means for Paid Search: Big news this week as Siri Search switched from Bing to Google. So does this mean anything for advertisers or should we be unfazed?
3Q Digital
How to Survive the Q4 CPC Surge on Facebook: The holidays and Q4 can be an expensive time on Facebook and that means you better get started planning so you don’t miss out!
Search Engine Watch
Pinterest, Google or Bing: Who has the best visual search engine? There’s been a lot of talk about visual search (for good reason). Compare the visual search tools head-to-head in this post.
Disruptive Advertising
Margin-Based Ad Groups: The Secret to Better Shopping Campaigns: There’s a lot of ways to setup Shopping campaigns. Here’s why you should consider setting your campaigns up by margin-based ad groups.
From the Engines
AdWords
Changes to Google Shopping in Europe
BingAds
Bing Ads Editor: Bringing greater control on when to show your ad extensions and improved shared libraries
Ad management update: Test landing pages and filter by URL
2M Monthly Advertisers on Instagram
From the Clix Team
What You Need to Know About the LinkedIn Audience Network by Andrea Taylor
The Powerful High-End PPC Tool In Amazon’s Arsenal by Kristin Palmer
4 Google Sheets Add-Ons To Improve Reporting Efficiency by Bethany Bey
Lost in the Shuffle: Why You Should Give Paused Keywords Another Chance by Abby Woodcock
