Happy September and welcome to this week’s edition of #PPC News & Views – featuring sections highlighting paid search, paid social and analytics/reporting, plus the latest from the engines and our very own Clix team!
From the Industry
Paid Search
How to write ad copy that actually converts (and 3 major mistakes to avoid):Your ad copy is the very basic building block of your advertising. Getting it right can be the difference between a milquetoast conversion rate and driving huge value for your clients and stakeholders.
Google Adds Shipping / Return Annotations To Shopping & Search Results: Google announced it has added new shipping and return annotations in Google Search and Shopping results. This works across both the free and paid listings.
Google Plans to Sunset Expanded Text Ads: Here’s What Advertisers Can Do: Google has announced that ETAs will no longer be able to be created after June 2022. Here’s how advertisers should prepare.
Paid Social
4 Tips for Creating the Best Instagram Reels Ads: Instagram introduced Reels in August 2020. The TikTok-inspired short-form video format lets users create multi-clip videos of up to 60 seconds and add audio and effects to them. Reels have quickly become a favorite format for the platform’s users to find fresh content and engage with new accounts.
How to Create WhatsApp Ads:In this article, you’ll find out how to set up your WhatsApp business account and use Facebook ads to let WhatsApp users call or message your customer support team with a single click.
How to Use TikTok for B2B Marketing & Who’s Doing It Right:Learn how and why to use TikTok for B2B marketing and take your campaign to the next level with engaging, creative social video.
Analytics/Reporting
Ramping Up Google Analytics 4: All merchants should create a Google Analytics 4 property to benefit from new reports (including customizing the interface) and prepare for Universal Analytics’s demise.
4 Ways to Improve the eCommerce Experience with Call Center Data: Read on to learn four ways cutting-edge companies are improving the eCommerce experience with call center data.
5 Vanity Metrics You Should Ignore in Your Next Marketing Campaign: It’s about time you reevaluate the marketing metrics you’ve been pursuing and pay attention to the ones that matter the most.
From the Engines
How retailers can stand out this holiday season
Faster video campaigns with Campaign Manager 360
Microsoft
How propensity to purchase can accelerate advertising results
Every Business Starts Small: Engaging SMBs on LinkedIn
These Are the Terms Brand-Building Marketers Should Know
Tips and Tricks for Creating Engaging Visual LinkedIn Ads
Outbrain
Brand Marketing: The Full Story
The Seasonal Marketing Hub: Your Annual Guide to Holiday Marketing
TikTok
Creative Best Practices: What TikTok’s top-performing ads have in common
From the Clix Team
Q4 PPC Planning: Key Areas of Strategic Focus for Large Ecomm Brands by Guest Author, Mike Ryan of Smarter Ecommerce
