Happy Friday, friends and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Paid Media Pros
Google Ads Campaign Experiments: Michelle Morgan is walking through steps on how to set up and activate a campaign experiment.
How to Make Seasonality Adjustments in Smart Bidding Campaigns: With holiday prep in full swing, leave it to Google to make an announcement.
Episode 001 Transcript: Facebook Ads Mastery As you pour your second cup of coffee, settle into this recording. Trust us — it’s a good one!
Google Improves Smart Bidding; Facebook Updates Political Ad Policy: A recap of some of the biggest headlines making news — catch it here!
Facebook Ads: Ask Us Anything Kinda ‘Dear Abby’ in the sense that we have questions and they have answers. Save your seat for this webinar!
Search Engine Journal
7 Out-of-the-Box PPC Advertising Ideas You Should Try Now: From price extensions to countdown ad customize timers, you can’t miss this great post!
From the Engines
How Higher Ed Marketers Can Avoid the Cost Per Lead Trap
Google helps a nonprofit train young storytellers
Feature and policy updates to the Messenger platform
From the Clix Team
Dear Google: Allow US Advertisers To Exclude Sanctioned Countries by Robert Brady
How To Use Google Ads Conversion Action Sets by Bethany Bey