Happy Friday, friends and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Paid Media Pros
Google Ads Campaign Experiments: Michelle Morgan is walking through steps on how to set up and activate a campaign experiment.
Seer Interactive
How to Make Seasonality Adjustments in Smart Bidding Campaigns: With holiday prep in full swing, leave it to Google to make an announcement.
KlientBoost
Episode 001 Transcript: Facebook Ads Mastery As you pour your second cup of coffee, settle into this recording. Trust us — it’s a good one!
WordStream
Google Improves Smart Bidding; Facebook Updates Political Ad Policy: A recap of some of the biggest headlines making news — catch it here!
PPC Hero
Facebook Ads: Ask Us Anything Kinda ‘Dear Abby’ in the sense that we have questions and they have answers. Save your seat for this webinar!
Search Engine Journal
7 Out-of-the-Box PPC Advertising Ideas You Should Try Now: From price extensions to countdown ad customize timers, you can’t miss this great post!
From the Engines
How Higher Ed Marketers Can Avoid the Cost Per Lead Trap
Google Ads
Google helps a nonprofit train young storytellers
Feature and policy updates to the Messenger platform
From the Clix Team
Dear Google: Allow US Advertisers To Exclude Sanctioned Countries by Robert Brady
How To Use Google Ads Conversion Action Sets by Bethany Bey
