Clix Marketing Blog’s #PPC News & Views: Friday, September 7, 2018

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!

From the Experts

Click Consult

Knowledge Base – Understanding abandoned shopping basketsAdding items to a cart is half of the battle, but what if your customer doesn’t hit “checkout”? Top ten reasons for abandoning a shopping cart are outlined here.


Get More Out of Your Responsive Search AdsTips and best practices that shouldn’t be missed.

Search Engine Land

Avoid the 8 most common pitfalls of automated biddingDon’t become complacent with automation. The most common issues to avoid when moving from manual to automated bidding in this smart piece.

Group Twenty Seven

How You Can Put Google’s Additional Text Ad Headline to WorkHow are you going to best use the coveted Third Headline?! Three good ideas in this one.


Get Visible: Using Paid Search & Social for Brand Awareness The cornerstone of PPC: Brand awareness campaigns. Don’t overlook them as a powerful tool. Bookmark this post from Michelle Morgan and incorporate into your digital marketing strategy.

Social Media Examiner

How to Easily Install Tracking Pixels on Your Website With Google Tag ManagerLearn how to use GTM to quickly add social media pixels and tracking scripts to your blog or website. Step-by-step instructions with screenshots.

From the Engines


What’s Trending: Winter is Coming
How B2B Sales & Marketing Can Align Around Their Target Audience

Google Ads

Restricting ads in third-party tech support services

Bing Ads

Save time with new Reporting enhancements


Helping Travelers Book Their Next Flight with Flight Ads on Facebook

From the Clix Team

Google Ads Launching Ad Strength Indicator by Robert Brady
Our Favorite Hidden Gems for Optimization & Account Analysis by Andrea Taylor
The BIG List: Google Tag Manager Guides & Resources by Andrea Taylor