Happy Friday, everyone, and welcome to this week’s edition of Clix Marketing Blog’s PPC News & Views.

From the Experts

Search Engine Land

How Much Did Countdown Ads Play Into Advertisers Strategy this Holiday Season?
Are you using countdown Ads as part of your strategy? Read this article to learn the result of how countdown ads played into strategy this holiday season and the main takeaways for advertisers.

Unbounce

9 Facebook Ad Campaign Examples Critiqued for Conversion:
Facebook is a great platform for advertisers. However, if you are just paying attention to the ads and not the user experience then you might be missing out. Read this article to find out more.

CPC Strategy

What Are Promoted Tweets?:
If twitter is one of your marketing platforms, then promoted are a great way to reach users. Read the article to find out more about promoted tweets and how they can fit into your strategy.

SEM Rush

How to Conduct a Complete PPC Audit:
In beginning of any new year, businesses are looking to review and improve from the year before. If you are looking to improve your PPC accounts then read this article to find out more on conducting audits.

From the Engines

Bing Ads

Competitive Insights and More in Keyword Planner v2

Yahoo

New Bidding Strategy: Optimizing for Conversions

From the Clix Team

3Q Digital

The Subtotal Function, One of Excel’s Unsung Heros by Amy Bishop

Practical Ecommerce

Ecommerce Pay-Per-Click Ad Trends for 2016 by Robert Brady

Clix Marketing

Making the Most of Twitter’s New Conversational Ad Format by Amy Bishop

Use Micro Moments to Improve Your PPC Strategy by Jill Dupre