Good Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Here’s Why Facebook Custom Audiences Is Here to Stay: Check out this post on how to set up Facebook Custom Audiences & see how this tool compares to other types of Facebook campaigns.
How-To: Apply Location Groups In Bulk In The AdWords UI: Location targeting for multiple campaigns in AdWords can be a timesuck – learn a quicker way to add targeting to multiple campaigns in one fell swoop.
15 Default AdWords Settings That Are Draining Your Bank Account & What to Do about It: It’s the perfect time of year to check in on your account and campaign settings. Use this post as a checklist for account settings to save some money in 2016. Your clients will thank you!
Should You Use Exact Match Keywords?: It’s a good question & keyword match types are a long-standing argument in PPC. This post might make you think differently about your match types.
Use These 2 Excel Tools To Find Your Next Keyword Target: Learn how to expand the reach of your accounts with these handy Excel tips. All you need is a search term report!
From the Clix Team
PPC Spidey Senses: They’re Real and You Want Them by Michelle Morgan
Two Audiences to Exclude in Your Next Facebook Lead Gen Campaign by Andrea Taylor
Dear Facebook Ads: Bid Amount Is NOT An Advanced Option by Robert Brady
Are You Creating SMART PPC Goals for Your Accounts? by Sarah French