Happy July, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
PPC Hero
The Paid Searcher’s Guide To Brexit: What you need to know about the Brexit and how it could impact PPC.
SEMrush
Social Commerce is Still Growing: Facebook, Pinterest and Polyvore Case Study: Check out this post for a great read about the future of e-commerce and social’s role in it.
Marketing Mojo
How Using Buyer Personas Can Make You a Better Advertiser: Check out this post for how to identify and use buyer personas better in your campaigns.
Merkle RKG
No, the Green Ad Label Did Not Dramatically Increase Google Text Ad CTR: See why the new green label on Google’s ads probably didn’t have anything to do with an increase in CTR.
3Q Digital
Facebook Lead Gen Ads: Pros, Cons and Advancements: Check out this post for an all-encompassing guide to Facebook ads for lead gen ads.
Neptune Moon
Keyword Data Just Got Murkier (And What To Do About It): Keyword data is getting a little muddier, but find how out to keep everything straight in this post.
From the Engines
Google AdWords
Re-engage your loyal customers with Customer Match for Shopping
New videos to help you use Pinterest better
From the Clix Team
My Key Takeaways from #SMX Advanced 2016 by Amy Bishop
SMX Advanced: Looking at PPC Through a Marketing Automation Lens by Amy Bishop
Triggers to Test Using Google Tag Manager by Jill DuPre
