Happy Friday and welcome this week’s edition of Clix Marketing Blog’s #PPC News & Views!
From the Experts
6 Commonly Confused PPC Advertising Metrics: Make sure you know the difference in these PPC terms by checking out this article.
Group Twenty Seven
PPC Blog: When It comes to PPC, The Devil is in the (Case Sensitive) Details: Learn how important the nitty-gritty details are from this real-life example about Google Analytics goals.
What You Need to Know About Google Demographics for Search Ads, Including 20 Months of Data: Find out what PPC pros should know before Google’s Demographics for Search Ads rolls out to all advertisers.
Improve Tablet Bidding Even Further with Google Analytics: Find out what to do to control tablet bidding until the new Google tablet bid modifier kicks in.
Google Announcements – The Invisible Sectors: Did Google ignore B2B and lead gen in their latest announcements?
The 6 Best (& Free!) AdWords Tutorial for Beginners Right Now: Check out this post for a great resource for PPC tutorials. Even if you’re a seasoned PPC pro, you never know what you’ll learn.
How Micro Targeting And Micro Messaging Drives Your PPC Forward: Learn how to leverage data on the most granular level so that you can drive your accounts forward.
Search Engine Watch
The most expensive 100 Google Adwords Keywords in the US: Check out this interesting list of expensive keywords across the US.
From the Engines
Facebook for Business
Upcoming Tools for Businesses on Instagram
Troubleshoot Your UET Tags With the UET Tag Helper
Attracting the Right Audiences with Google Analytics and Remarketing Lists for Search Ads
From the Clix Team
Share conversions and remarketing lists across paid search accounts by Amy Bishop
On the Clix Blog
8 Pieces of Advice New Grads Should Hear by Amy Bishop
#Zenith2016 Presentation Recap – Keyword Research & B2B Sales Funnel Goodies by John Lee
Is Your Google Shopping Feed as Strong as it Should be? by Jill DuPre