Clix Marketing Blog’s #PPC News & Views: March 11, 2016


Good Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!

From the Experts

3Q Digital

How-To: Organize Your Google Shopping Campaigns: Make the most of your Google Shopping campaigns by making sure they’re structured properly.

Search Engine Journal

5 Crucial Steps to Clean Up Your PPC Keywords: Make sure your accounts are in tip-top shape for the spring and summer seasons with this post.

Marketing Land

Up close at SMX West 2016: Advanced audience targeting: Insights from some PPC rockstars (including our own Amy Bishop) on how to get the most out of your audience targeting.

Search Engine Land

The great account structure debate at SMX West 2016: Lots of great insights here from seasoned PPC pros on their preferred methods for account structure.


How & Why to Get Your Google Analytics IQ: If you aren’t Google Analytics certified, learn how you can step up your game. This post does a good job outlining that process as well as some tips for the exam.

Bruce Clay

How Dynamic Ads Can Supercharge Your SEM Campaings #SMX: See how dynamic search ads can help your clients in this SMX West recap featuring our own John Lee.

Certified Knowledge

The Best Hidden Features of the AdWords Editor: Check out some of the lesser known features of AdWords Editor that can help improve your workload!

PPC Hero

Expand Your Reach With These 3 PPC Ad Platforms: See how these other platforms can help your PPC strategies in 2016.

From the Engines

Bing Ads

Auto-tagging comes to Bing Shopping Campaigns

From the Clix Team

Marketing Land

Getting The Most Out Of Your Conference Experience by Amy Bishop

On The Clix Blog

The Great Account Structure Debate: My #SMX West Deck by Amy Bishop

The Dirty Underbelly of Quilting and PPC Sales: Sampling by Mae Polczynski

Build a Framework for Success With Dynamic Ads: My #SMX West Deck by John Lee

4 Unusual Sources for Keyword Research You Should Tap Into by Jill DuPre