Good Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
How-To: Organize Your Google Shopping Campaigns: Make the most of your Google Shopping campaigns by making sure they’re structured properly.
Search Engine Journal
5 Crucial Steps to Clean Up Your PPC Keywords: Make sure your accounts are in tip-top shape for the spring and summer seasons with this post.
Up close at SMX West 2016: Advanced audience targeting: Insights from some PPC rockstars (including our own Amy Bishop) on how to get the most out of your audience targeting.
Search Engine Land
The great account structure debate at SMX West 2016: Lots of great insights here from seasoned PPC pros on their preferred methods for account structure.
How & Why to Get Your Google Analytics IQ: If you aren’t Google Analytics certified, learn how you can step up your game. This post does a good job outlining that process as well as some tips for the exam.
How Dynamic Ads Can Supercharge Your SEM Campaings #SMX: See how dynamic search ads can help your clients in this SMX West recap featuring our own John Lee.
The Best Hidden Features of the AdWords Editor: Check out some of the lesser known features of AdWords Editor that can help improve your workload!
Expand Your Reach With These 3 PPC Ad Platforms: See how these other platforms can help your PPC strategies in 2016.
From the Engines
Auto-tagging comes to Bing Shopping Campaigns
From the Clix Team
Getting The Most Out Of Your Conference Experience by Amy Bishop
On The Clix Blog
The Great Account Structure Debate: My #SMX West Deck by Amy Bishop
The Dirty Underbelly of Quilting and PPC Sales: Sampling by Mae Polczynski
Build a Framework for Success With Dynamic Ads: My #SMX West Deck by John Lee
4 Unusual Sources for Keyword Research You Should Tap Into by Jill DuPre