Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
Google’s SERP Change
It’s been a few weeks since Google’s SERP change announcement and it’s still a hot topic. Here’s a couple of this week’s articles on that change:
What We Learned ABout Google’s Top 4 Change From 90,000 PPC Campaigns: Acquisio takes a look at 90,000 PPC campaigns to see how Google’s recent SERP changes impacted campaigns two weeks post-change (as compared to several weeks before the changes began being rolled out.)
New SERPS Make These 10 RLSA Techniques Critical: This post gives some great tips on some RLSA techniques you can implement to help your search campaigns with the recent SERP changes.
Search Engine Land
How advertisers should respond to fewer ads showing on Google: How can you make the most of fewer ads? Frederick Vallaeys lays out some options.
From the Experts
Search Engine Journal
Instagram to Introduce New Algorithm-Based Feed: Days of the reverse-chronological feed will soon be an algorithm-based feed on Instagram. Find out why these changes are on the way.
Google Tag Manager for Beginners: Tags: This post serves as a great refresher for Tag Manager, as well as a great resource if you find yourself needing to explain the process to a client.
Beyond the Paid
PPC: Anything But Routine: How can we as marketers move from the how-to tactics to the strategy side of PPC?
Facebook Canvas: The What, Why, How and Who Cares?: Is this new Facebook ad feature worth the hype? Learn more about this new social media marketing tool.
3 Ways To Improve Your Bing Ads Reporting Skills: Check this post out before the end of the month for some handy tips to save some time in Bing Ads.
From the Engines
Native Video on Yahoo Gemini: Four things you need to know
Introducing the Google Analytics 360 Suite
From the Clix Team
ICYMI: Advanced Audience Targeting – My #SMX West Deck: by Amy Bishop
PPC Landing Page Images: The Technical Aspects You Need to Know: by Andrea Taylor