Clix Marketing Blog’s #PPC News & Views: March 18, 2016


Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!

Google’s SERP Change

It’s been a few weeks since Google’s SERP change announcement and it’s still a hot topic. Here’s a couple of this week’s articles on that change:

Acquisio Blog

What We Learned ABout Google’s Top 4 Change From 90,000 PPC Campaigns: Acquisio takes a look at 90,000 PPC campaigns to see how Google’s recent SERP changes impacted campaigns two weeks post-change (as compared to several weeks before the changes began being rolled out.)

3Q Digital

New SERPS Make These 10 RLSA Techniques Critical: This post gives some great tips on some RLSA techniques you can implement to help your search campaigns with the recent SERP changes.

Search Engine Land

How advertisers should respond to fewer ads showing on Google: How can you make the most of fewer ads? Frederick Vallaeys lays out some options.

From the Experts

Search Engine Journal

Instagram to Introduce New Algorithm-Based Feed: Days of the reverse-chronological feed will soon be an algorithm-based feed on Instagram. Find out why these changes are on the way.


Google Tag Manager for Beginners: Tags: This post serves as a great refresher for Tag Manager, as well as a great resource if you find yourself needing to explain the process to a client.

Beyond the Paid

PPC: Anything But Routine: How can we as marketers move from the how-to tactics to the strategy side of PPC?


Facebook Canvas: The What, Why, How and Who Cares?: Is this new Facebook ad feature worth the hype? Learn more about this new social media marketing tool.

PPC Hero

3 Ways To Improve Your Bing Ads Reporting Skills: Check this post out before the end of the month for some handy tips to save some time in Bing Ads.

From the Engines


Native Video on Yahoo Gemini: Four things you need to know

Google AdWords

Introducing the Google Analytics 360 Suite

From the Clix Team

ICYMI: Advanced Audience Targeting – My #SMX West Deck: by Amy Bishop

PPC Landing Page Images: The Technical Aspects You Need to Know: by Andrea Taylor

How Valuable Are PPC Skills Anyway?: by Robert Brady