Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Mobile App Engagement: Facebook and Instagram Ads Q&A: So, how does that work anyways? Check out this post to learn more about mobile apps and how you can make them profitable.
White Shark Media
Our Top 50 Online Marketing Experts to Follow in 2016: Who should you be following in the online marketing world? Look no further than this useful list. Bonus points for spotting the Clixies.
Using Social Ads to Build Ridiculously-Powerful Retargeting Audiences: Learn how to beef up your “retargeting dream team” with social in this useful post.
30 Proven Ideas to Increase eCommerce Conversions [Infographic]: Struggling with conversions on your ecommerce accounts? Check out this handy infographic for some fun reading.
Group Twenty Seven
PPC Blog: The AdWords Error PPC Pros Need to Know About: Sometimes there’s errors in the PPC interfaces that can really impact data. You won’t want to miss this post about a recent glitch in AdWords.
Everything You Need to Know About Facebook Lead Ads: Facebook advertising is growing, so it’s more important than ever that you know how to utilize their platform. Check out this handy post, which is full of useful checklists and detailed instructions, before getting started.
The SEM Post
Google Analytics Adds Sitelink Reporting For Google AdWords: Find out how you can now track sitelinks’ performance in Google Analytics.
Search Engine Land
Google Shopping ads so hot right now: the meteoric rise of PLAs: Shopping ads are on the rise – find out how to use them while they’re hot.
From the Engines
Yahoo Launches Audience-Targeted Search Advertising
New: Segment Your Performance Data to Identify Opportunities Quickly
From the Clix Team
Using Big Data to Boost PPC Advertising by Robert Brady
On the Clix Blog
#HeroConf Philadelphia: Display Advertising by John Lee