Good Friday friends and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Search Engine Land
Achieve Holiday Zen Through The Art Of Paid Search Planning:
This post is chock-full of graphs, dates & interesting stats about holiday shopping. It’s a must-read for those of us who plan on being in the search game this holiday season.
Holiday Marketeer: 5 Holiday E-commerce Events Missing From Your Calendar:
All marketers are prepping for Christmas & Black Friday, but there’s some other holiday prep you should be doing as well. Check out the post to make sure you’re covering all the bases.
Using Auction Insights To Project & Stay Ahead of Competitors in Q4:
Learn how to look into your Auction Insights to maximize budget & get the best results during the final quarter.
Structured Snippets vs. Callout Extensions: Comparing Apples to Apples (Or Is It?):
In the last couple of months, Google has rolled out some new dynamic ad extension options. Check out this post to make sure you’re using the correct extensions to achieve your goals.
White Shark Media
6 Questions you Need to Ask to Make the Most of Your Google Shopping Campaigns:
Are you using Google Shopping to its full potential? This post teaches you how to ask the important questions to make the most of your campaigns going into Christmas season.
Setting Up Facebook Remarketing, for Ecommerce:
Check out this guide to launching your Facebook remarketing campaigns. There’s a lot of screenshots so that you can make sure you’re following along!
From the Engines
Announcing the Availability of Remarketing in Bing Ads
From the Clix Team
Search Engine People
Creating Your First Campaign In Yahoo Gemini PPC by Robert Brady
Targeting 101 For Yahoo Gemini by Robert Brady
New Series! Digging Into Display by Michelle Morgan
A Brief Introduction to the Wide World of Display Advertising by Michelle Morgan
Keeping Your GDN Performance In Check by Andrea Taylor
Using Display To Stretch Your PPC Budgets by Robert Brady
Understanding The Value of Display by Amy Bishop