Good Friday friends and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Skift
Four Big Mistakes Hotels Make with International PPC Marketing: Although the title of this post centers around hotels, the themes and practices outlined in this post can be carried over to nearly any vertical in international PPC. Check out the post to make sure you’re not making these harmful mistakes with your overseas campaigns.
PPC Hero
Dissecting PPC Agency Pricing Models: No matter if you’re an agency, a one man shop, or in the market for an agency, it’s worth knowing the thought processes behind the pricing models.
Search Engine Watch
How the Google Display Network Boosts Search PPC Performance: A Case Study: The ins and outs of the Google advertising network are at times clear and at other times muddy at best. The one thing you can say, they’re all intertwined. Check out this post to see how GDN performance can influence search.
WordStream
7 Best Practices for Perfect Landing Page Forms: They’re an integral part of all PPC lead gen campaigns, but still so many are doing them wrong. Forms. Check out this post to see what you should and shouldn’t be doing to get users to fill out those silly things.
Search Engine Land
12 Biggest Things to Happen In PPC So Far In 2015: We’re just a bit over half way through 2015 and a ton has happened already. Give this post a read to make sure you’re staying on top of industry changes and trends.
From the Engines
Google AdWords
Introducing more powerful Dynamic Search Ads, built for your business
Easily update and validate ads with new enhancements to Merchant Center data feeds
Bing Ads
Changes coming to Bing Ads due to Content Ads Depreciation
From the Clix Team
3Q Digital
How to Write Content-Caliber Ad Copy by Robert Brady
Practical Ecommerce
Bing Offers Native Ads in Its PPC Platform also by Robert Brady
Clix Marketing
Which Sales Persona Does Your Site Exemplify? by Amy Bishop
The BIG LIST of Tools & Software Required to Run a Digital Advertising Agency by John Lee
