From the Experts
Search Engine Land
Because My Crystal Ball is Broken and Other Reasons to Bring Broad Match Back in 2015: For years broad match keywords have been seen as a worst practice for keyword match type selection in PPC campaigns. But should they be? Really? Check out this post for some great insights into why you might want to take another look at broad match.
Why Doesn’t AdWords Respect PPC Agencies?: It’s been a while since we’ve had a good old fashioned rant. We’re definitely due for one…and this is a good one. From aggressive reps to constant changing of the guard, AdWords seems to disrespect PPC agencies. Get more insights from the post.
Programmatic Advertising 101: How it Works: Programmatic is the “new” kid on the block. It’s been around for a bit, but is just starting to get mainline traction in our industry conversations. Here’s a guide to understanding the basics of programmatic.
6 AdWords Flexible Bid Strategies You Need to Try: Been interested in Flexible Bid Strategies but not sure where to start? Check out this post to get a rundown of the strategies and the pros and cons of each.
99 Online Marketing Tools You Won’t Be Able to Live Without: Got 99 online marketing problems? Here’s a list just for you. No, really.