Clix Marketing’s #PPC News & Views: October 9, 2015

This Week in PPC News and ViewsHappy Friday, everyone, and welcome to this week’s edition of Clix Marketing Blog’s PPC News & Views.

From the Experts

Conversion Scientist

Are Your PPC Ads Plaid and Your Landing Pages Polka Dots:
Do your keywords match your ads that match your landing pages? There are many places to lose a potential customer in the PPC process. Read this article to see how to keep your potential customer engaged.


How to Implement Dayparting in Adwords in 30 minutes:

Ever have one of those days where every task takes forever? You just know there has to be a faster way. That was me a few weeks ago with dayparting. Check out this article to make your dayparting less tedious.


Quickly Target Your Holiday Products in Google Shopping:
Cue the Christmas Music, just kidding. Although it’s too soon for Christmas Music, the holiday season will be here before you know it. Start prepping with these great tips for your Google Shopping campaigns.

Search Engine Land

New: Use Location in Adwords Ad Customizers to Auto-Talior Ads Based on Where Users Are:
Adwords announced this week that advertisers will now be dynamically insert location into Ads. This will make it easier to tailor location to the user you are reaching. Read this article to see how to implement this new tactic.

From the Engines

Google Adwords

Shopping Assortment Report in Merchant Center give retailers insight into demand for popular products they don’t stock

Bing Ads

Preview the new Segmentation Feature in Bing Ads (US Only)


Lead Ads: Connecting People with Businesses in Just Two Taps

From the Clix Team

Clix Marketing

My SMX East Presentation: Winning at Mobile by Amy Bishop

Match Type Battle Royale, SMX East Style! by John Lee

Why Google AMP is Good for Advertisers by Jill Dupre