Good Friday friends and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!

From the Experts

AdEspresso

All You Need to Know About Facebook Topic Data: Get the low down on what you can and can’t do with Facebook Topic Data.

PPC Hero

3 Killer Strategies for Custom Affinity Audience Campaigns: Looking to increase your GDN performance? Check out these strategies for using Google’s relatively new Custom Affinity Audiences.

Marketing Mojo

What Are Gmail Sponsored Promotions (GSPs)? Part 1: Gmail sponsored promotions were just released from beta last month. Get to knew this new targeting option and if they’re a good fit for you.

From the Engines

Google AdWords

Drive more app installs with higher lifetime value

Bing Ads

How Bing Ads Universal Event Tracking works with Yahoo Dot Tracking

LinkedIn Ads

Success Story: How Holiday Inn Express Effectively Used Humor to Reach Consumers on LinkedIn

Google AdWords via Search Engine Land

Google’s Steady Gains in Paid Search Location Targeting A Win-Win

Google Analytics

Google Analytics Introduces Product Release Notes

From the Clix Team

Practical Ecommerce

Pay-per-click: The Case for Bing Ads: by Robert Brady

The SEM Post

DSA Series Part 2: 6 Tips for Making the Most of Your Dynamic Search Ads: by Amy Bishop