Good Friday friends and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
PPC Hero
What We’ve Learned From 1 Year’s Worth of Hourly PPC Data: We all know the assumption that some hours will perform differently for different companies. But are you paying enough attention to individual hour’s profitability? Check out this post to learn how to compare and find areas to optimize.
Klient Boost
How Emotional Copywriting is Complete Bogus: The title might be click-baity, but we clicked and weren’t disappointed. Check out the post for yourself to see why your emotional copy might be a waste of time.
Koozai
Survey: A Deep Dive into Google Shopping Performance: Koozai surveyed 1,000 UK advertisers to get their opinions on Google Shopping campaigns. Everything from effectiveness to increasing costs are on the table. Check out the post for more.
Search Engine Land
PPC Ads Not Performing? Reduce Cognitive Load: We all spend a good amount of time building and implementing our PPC strategy, but is it too much? Are we overloading our customers? Check out the post to see.
From the Engines
Google AdWords
Suite of automated bidding solutions for Google Shopping
Bing Ads
Now live: Bing Ads Marketplace Trends
Improvement to Bing Merchant Center
Facebook Ads
Drive Conversions on Every Device with Dynamic Product Ads
Ask the Expert: Lee Odden on Influencer Marketing Best Practices
From the Clix Team
Clix Marketing
5 Reasons Shopify Rocks for SMB e-Commerce by John Lee
3 Competitor Campaigns to Run on Twitter Ads by Amy Bishop
Quick Tip: Flexible Reach In AdWords Editor 11 by Susan Wenograd
