Clix Marketing’s #PPC News & Views: Aug 14, 2015

This Week in PPC News and ViewsGood Friday friends and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!

From the Experts

PPC Hero

What We’ve Learned From 1 Year’s Worth of Hourly PPC Data: We all know the assumption that some hours will perform differently for different companies. But are you paying enough attention to individual hour’s profitability? Check out this post to learn how to compare and find areas to optimize.

Klient Boost

How Emotional Copywriting is Complete Bogus: The title might be click-baity, but we clicked and weren’t disappointed. Check out the post for yourself to see why your emotional copy might be a waste of time.


Survey: A Deep Dive into Google Shopping Performance: Koozai surveyed 1,000 UK advertisers to get their opinions on Google Shopping campaigns. Everything from effectiveness to increasing costs are on the table. Check out the post for more.

Search Engine Land

PPC Ads Not Performing? Reduce Cognitive Load: We all spend a good amount of time building and implementing our PPC strategy, but is it too much? Are we overloading our customers? Check out the post to see.

From the Engines

Google AdWords

Suite of automated bidding solutions for Google Shopping

Bing Ads

Now live: Bing Ads Marketplace Trends

Improvement to Bing Merchant Center

Facebook Ads

Drive Conversions on Every Device with Dynamic Product Ads


Ask the Expert: Lee Odden on Influencer Marketing Best Practices

From the Clix Team

Clix Marketing

5 Reasons Shopify Rocks for SMB e-Commerce by John Lee

3 Competitor Campaigns to Run on Twitter Ads by Amy Bishop

Quick Tip: Flexible Reach In AdWords Editor 11 by Susan Wenograd