From the Experts
What We’ve Learned From 1 Year’s Worth of Hourly PPC Data: We all know the assumption that some hours will perform differently for different companies. But are you paying enough attention to individual hour’s profitability? Check out this post to learn how to compare and find areas to optimize.
How Emotional Copywriting is Complete Bogus: The title might be click-baity, but we clicked and weren’t disappointed. Check out the post for yourself to see why your emotional copy might be a waste of time.
Survey: A Deep Dive into Google Shopping Performance: Koozai surveyed 1,000 UK advertisers to get their opinions on Google Shopping campaigns. Everything from effectiveness to increasing costs are on the table. Check out the post for more.
Search Engine Land
PPC Ads Not Performing? Reduce Cognitive Load: We all spend a good amount of time building and implementing our PPC strategy, but is it too much? Are we overloading our customers? Check out the post to see.