From the Experts
The SEM Post
PPC Audits: A Guide to Playing Fair: Our industry relies on audits (in most cases) for an agency to prove their worth to a potential client. But there are some areas of account audits that are fair game and others that should be taken with a grain of salt. Check out the article for more.
5 Ways PPC Accounts Are Like Toddlers: Whether you have kids or have just been around that one kid for 20 minutes that one time, this article draws some great comparisons to how your PPC accounts can act like, well, a child.
Overview of LinkedIn Campaign Manager Updates – and Misses: LinkedIn has long needed some updates to it’s user interface. Ask literally anyone who’s used it. Now some of those updates are finally here. Check out the post to see what we’ve been given and what we’re still waiting on.
Quick Tips for Google Analytics Enhanced Ecommerce: Google Analytics has Enhanced Ecommerce capabilities to help those in our industry best manage and track their sales stats. Check out this article to find four great new features to take advantage of with Enhanced Ecommerce.
Search Engine Land
Create Your Own Display Audiences with Custom Affinity Segments: The Google Display Network contains lots of different preset audiences for advertisers to take advantage of. But what if you could begin to create your own based on your needs, not Google’s assumptions of what’s important. Check out the article to learn how.