Good Friday friends and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Search Engine Land
Getting Creative with PPC Ad Copy Testing & Creative: Couldn’t make it to SMX Advanced this week? No worries. This article has you covered. Check it out!
Search Engine Journal
Tackling the 3 Biggest Mobile Advertising Mistakes in Your PPC Accounts: Just about everyone nowadays knows the importance of mobile, but that doesn’t meant they’re optimizing their accounts to actually perform well on those devices. Check out this article to find the common pitfalls of mobile performance.
Sorry Google, Tablets & PCs Are NOT the Same Thing: This article takes a look at how we use each type of the many devices we have access to on a day to day basis to make the argument for why we should have control over each of them individually in our PPC accounts.
The SEM Post
Using the New AdWords Keyword Planner Benchmarks for Competitor Analysis: Google recently rolled out a new update their Keyword Planner tool that allows advertisers to compare impression share stats with competitors and market leaders. Check out the post to get a peek at the tool!
My 2015 Google Shopping Wishlist: Continuing his annual tradition, Kirk has put together his hopes and dreams for Google Shopping campaigns over the next year. Check them out and then proceed to help peer pressure Google (or at least Bing) into making some of these changes.
Should You Jump on Google’s Upgraded URLs Early? Yes!: Google announced recently that they’ll be forcing migration to their new Upgraded URLs later this summer. Check out this post to know why it may behoove you to jump on early rather than waiting.
From the Engines
2015 update to Google Shopping Feed Specification and Google Product Taxonomy
Understanding Yahoo click volume in Bing Ads
Introducing installed app category targeting: a new way to target users and gain insights into mobile app campaigns
From the Clix Team
Search Engine Watch
Your Terrible Website is Ruining Your PPC Performance by Michelle Morgan
Facebook to Open Up Instagram to All Users by Joshua Stone
PPC Lead Generation Conversion Counting: 4 Tips for Accurate Counting byMichelle Morgan