Good Friday friends and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
WordStream
Google Shopping Campaigns Guide: Tips and Tricks for Beginners: This is a great post covering everything from feed management, to campaign creation, to bid strategy. Definitely worth the read if you’re getting started with Shopping Campaigns.
Search Engine Watch
Customizing Your PPC Campaigns to Browsers, Shoppers, and Buyers: Utilizing a strong keyword strategy has always been a PPC best practice, but this article takes it to the next level. How to segment your visitors based on the search queries they’re giving you.
Unbounce
We Crowdsourced Answers to 7 Lead Gen Landing Page Questions (#CROchat): Conversion rate optimization can be a task best left to the experts, but if you’re going to do it yourself, you need to know what you’re in for. Get answers to common questions in CRO and avoid easy mistakes.
White Shark Media
Learn How To Use The Flexible Bid Strategies Within Google AdWords: Flexible bid strategies have been around for a while now, but they’re still a mystery to many advertisers. If you’re interested in getting started with this automated strategy, give this article a read first.
From the Engines
Google AdWords
AdWords App Launches on Android
Bing Ads
Upgrade to Bing Ads Editor version 10.7 Before March 31, 2015
Google Analytics
Build a Loyal User Base with Three New Mobile App Analytics Reports
Instagram via TechCrunch
Instagram Starts Letting Ads Be Clickable
From the Clix Team
Practical Ecommerce
Google AdWords Launches Call-Only Campaigns: by Robert Brady
SEMRush
Paid Search Audits: Thinking Like a Marketer: by Susan Wenograd
SmallBizTrends
How Do PLA Shopping Campaigns Work in AdWords?: Robert Brady
Clix Marketing
8 Retargeting List Uses for Campaign Success: by Michelle Morgan
