Clix Marketing’s #PPC News & Views: Mar 6, 2015

This Week in PPC News and ViewsGood Friday friends and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!

From the Experts


Google Shopping Campaigns Guide: Tips and Tricks for Beginners: This is a great post covering everything from feed management, to campaign creation, to bid strategy. Definitely worth the read if you’re getting started with Shopping Campaigns.

Search Engine Watch

Customizing Your PPC Campaigns to Browsers, Shoppers, and Buyers: Utilizing a strong keyword strategy has always been a PPC best practice, but this article takes it to the next level. How to segment your visitors based on the search queries they’re giving you.


We Crowdsourced Answers to 7 Lead Gen Landing Page Questions (#CROchat): Conversion rate optimization can be a task best left to the experts, but if you’re going to do it yourself, you need to know what you’re in for. Get answers to common questions in CRO and avoid easy mistakes.

White Shark Media

Learn How To Use The Flexible Bid Strategies Within Google AdWords: Flexible bid strategies have been around for a while now, but they’re still a mystery to many advertisers. If you’re interested in getting started with this automated strategy, give this article a read first.

From the Engines


Introducing Partner Audiences

Google AdWords

AdWords App Launches on Android

Bing Ads

Upgrade to Bing Ads Editor version 10.7 Before March 31, 2015

Google Analytics

Build a Loyal User Base with Three New Mobile App Analytics Reports

Instagram via TechCrunch

Instagram Starts Letting Ads Be Clickable

From the Clix Team

Practical Ecommerce

Google AdWords Launches Call-Only Campaigns: by Robert Brady


Paid Search Audits: Thinking Like a Marketer: by Susan Wenograd 


How Do PLA Shopping Campaigns Work in AdWords?Robert Brady

Clix Marketing

8 Retargeting List Uses for Campaign Success: by Michelle Morgan

Clix Marketing

The Most Insanely Hard AdWords Quiz Ever!: by Robert Brady