Good Friday friends and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Battle of the Ages: Using Demographic Data To Improve Performance: Ever wondered who’s seeing your ads and if they’re the right fit for your company? Take a hop over to the PPC Hero blog and find out how to find just that info!
Search Engine Journal
5 Ridiculously Powerful Facebook Ad Targeting Strategies: Facebook is becoming an ever more common weapon in marketing manager’s arsenals. Follow these 5 tips to take your Facebook campaigns from the minors to the big leagues.
3 Tactics To Ensure Your PPC Reports Matter: No matter if you work in-house or at an agency, reporting can be an integral part of your job. Follow these tips to make your reports sing.
Tuesday Ad Text Tips: To Brand or Not to Brand: Depending on your company, it’s not always obvious if branding your ad copy messages is a good or bad thing. Answer these 3 questions to know if you should be taking that brand angle in your search ads.
Why Connecting Paid Search to Your CRM is the Best Decision You’ll Make in 2015: As marketers, we’re all striving for the same thing: increased ROI on our campaigns. Check out this article to see why connecting your PPC data to your CRM is integral to moving the ROI dial.
Beyond the Paid
Supercharge Your PPC Workflow: Let’s be honest, we can all get a bit overwhelmed with all the tasks needed to be carried out on our PPC campaigns. Check out this post to get tips on effectively managing your tasks by putting them into a routine.
From the Engines
Unified Device Targeting: What you need to know before the March 23rd upgrade
New analytics homepage and quick promote now available
Topic Data: Learn What Matters To Your Audience
From the Clix Team
The SEM Post
What’s Going On? Is Google AdWords Squeezing Out 3rd Party Tracking? by John Lee
3 Times Failing to Prioritize PPC Goals Can Hurt Your Business by Michelle Morgan
The Google AdWords App for Android – It’s Finally Here! by Susan Wenograd