Clix Marketing’s #PPC News & Views: March 13, 2015

This Week in PPC News and ViewsGood Friday friends and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!

From the Experts

PPC Hero

Battle of the Ages: Using Demographic Data To Improve Performance: Ever wondered who’s seeing your ads and if they’re the right fit for your company? Take a hop over to the PPC Hero blog and find out how to find just that info!

Search Engine Journal

5 Ridiculously Powerful Facebook Ad Targeting Strategies: Facebook is becoming an ever more common weapon in marketing manager’s arsenals. Follow these 5 tips to take your Facebook campaigns from the minors to the big leagues.

Marketing Land

3 Tactics To Ensure Your PPC Reports Matter: No matter if you work in-house or at an agency, reporting can be an integral part of your job. Follow these tips to make your reports sing.

Boost Media

Tuesday Ad Text Tips: To Brand or Not to Brand: Depending on your company, it’s not always obvious if branding your ad copy messages is a good or bad thing. Answer these 3 questions to know if you should be taking that brand angle in your search ads.

SEM Rush

Why Connecting Paid Search to Your CRM is the Best Decision You’ll Make in 2015: As marketers, we’re all striving for the same thing: increased ROI on our campaigns. Check out this article to see why connecting your PPC data to your CRM is integral to moving the ROI dial.

Beyond the Paid

Supercharge Your PPC Workflow: Let’s be honest, we can all get a bit overwhelmed with all the tasks needed to be carried out on our PPC campaigns. Check out this post to get tips on effectively managing your tasks by putting them into a routine.

From the Engines

Bing Ads

Unified Device Targeting: What you need to know before the March 23rd upgrade

Twitter Ads

New analytics homepage and quick promote now available

Facebook Ads

Topic Data: Learn What Matters To Your Audience

From the Clix Team

The SEM Post

What’s Going On? Is Google AdWords Squeezing Out 3rd Party Tracking? by John Lee

Clix Marketing

3 Times Failing to Prioritize PPC Goals Can Hurt Your Business by Michelle Morgan

Clix Marketing

The Google AdWords App for Android – It’s Finally Here! by Susan Wenograd