From the Experts
Do Likes Lead to Revenue with Facebook Ads?: Generating Likes for your Facebook page is great, but those likes don’t pay the bills. Check out this article and the downloadable content at the end to turn your Facebook likes into tiny little money making machines.
Search Engine Land
The Essential In-Depth Overview of PPC Bid Management: There’s no way this post could be left out this week. If you adjust bids, definitely give this one a read.
92 Call Out Extension Examples To Boost Click Through Rates: Need we say more?
How to Find Facebook Advertising Success While Playing the Long Game: Trying to focus more on LTV of your customers on Facebook rather than the here and now? Take a look at these ideas to play the long game with your Facebook Ads.
Step-By-Step Excel Reporting – A Video Tutorial: Excel and PPC are two peas in a pod. Check out this video to see how to carry out PPC reporting in Excel.
Why Social Media Advertising Is Set To Explode In The Next 3 Years: We at Clix couldn’t agree more.
What Should PPC Cost to Do Right?: As agencies, we’re required to make our efforts profitable or lose a client. But occasionally, it’s important for us to set the proper expectations of the cost of doing PPC correctly. This post does a fantastic job of outlining what it takes to properly test PPC.
Beyond the Paid
4 Unconventional Ways to Do PPC Keyword Research: We all know the usual tool suspects. Here are a few ways to break out of the pattern and still get the keyword ideas you need.
SMART PPC Goals: How to Avoid KPI Red Flags & Low ROI: Goals are an integral part of PPC success, but not all goals are created in a smart and meaningful way. This article will start you down the right path and show a few pitfalls to avoid when setting goals.