Clix Marketing’s #PPC News & Views: March 20, 2015

This Week in PPC News and ViewsGood Friday friends and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!

From the Experts

Vertical Measures

Do Likes Lead to Revenue with Facebook Ads?: Generating Likes for your Facebook page is great, but those likes don’t pay the bills. Check out this article and the downloadable content at the end to turn your Facebook likes into tiny little money making machines.

Search Engine Land

The Essential In-Depth Overview of PPC Bid Management: There’s no way this post could be left out this week. If you adjust bids, definitely give this one a read.

91 Digital

92 Call Out Extension Examples To Boost Click Through Rates: Need we say more?

Jon Loomer

How to Find Facebook Advertising Success While Playing the Long Game: Trying to focus more on LTV of your customers on Facebook rather than the here and now? Take a look at these ideas to play the long game with your Facebook Ads.

PPC Hero

Step-By-Step Excel Reporting – A Video Tutorial: Excel and PPC are two peas in a pod. Check out this video to see how to carry out PPC reporting in Excel.

Marketing Land

Why Social Media Advertising Is Set To Explode In The Next 3 Years: We at Clix couldn’t agree more.

Neptune Moon

What Should PPC Cost to Do Right?: As agencies, we’re required to make our efforts profitable or lose a client. But occasionally, it’s important for us to set the proper expectations of the cost of doing PPC correctly. This post does a fantastic job of outlining what it takes to properly test PPC.

Beyond the Paid

4 Unconventional Ways to Do PPC Keyword Research: We all know the usual tool suspects. Here are a few ways to break out of the pattern and still get the keyword ideas you need.

CPC Strategy

SMART PPC Goals: How to Avoid KPI Red Flags & Low ROI: Goals are an integral part of PPC success, but not all goals are created in a smart and meaningful way. This article will start you down the right path and show a few pitfalls to avoid when setting goals.

From the Engines

Google AdWords

The new shopping assistant: 5 ways retailers can drive foot traffic with smartphones

Bing Ads

Priorities for 2015: Simplify Bing Ads payment method management in Signup & Wallet

Twitter Ads

MoPub video ad spend grows 243% in 2014

Facebook Ads

The Value of Video for Brands

From the Clix Team

Raven Tools

Getting Started with AdWords Call Only Campaigns by Susan Wenograd


4 Tactics to Improve Google Display Network Lead Quality by Michelle Morgan

Clix Marketing

AdWords Income Targeting: Can You Find It? by Robert Brady

Clix Marketing

3 Ways to Leverage Personas for PPC by Amy Bishop

Clix Marketing

Call Only Campaign Reporting: What You Need to Know by Susan Wenograd