From the Experts
White Shark Media
The 7 Biggest Google AdWords Truths That Small Businesses Don’t Want to Hear: Technically, this post should have been in last week’s round up, but we liked it so much we wanted to make an exception.
Lead Generation with Facebook Ads – The Definitive Guide: No really. This post has everything from landing pages, to ad strategy, and lead nurturing. Get to reading.
Search Engine Journal
5 Ways Twitter Analytics Can Make You a Better Marketer: If you’re using Twitter Ads and are looking to better understand your performance, definitely check out this post.
Search Engine Watch
2 Reasons It Might Be OK for Your Keywords to Miss Their ROI Targeting: No seriously. ROI might be the most important metric for your campaigns, but don’t discount the ways you can maximize performance while letting the metric slip a little.
There’s No Such Thing as Best Practices: Although this post isn’t necessarily about widely accepted best practices, it definitely shines a light on why you should test things before making a large strategy change. Check out this post to find out why you shouldn’t take widely accepted strategies as law.
Search Engine Land
5 PPC Ad Testing Myths & Mistakes: How to Avoid Them!: Ad testing is considered a common best practice (cringe) in our industry. Check out these 5 things to watch out for while conducting those tests!