From the Experts
Target AdWords Competitor Keywords the Right Way: Bidding on competitor keywords is a bit of a controversial tactic. Either you’re onboard or you’re not. But for the sake of this article, let’s say you are. Here’s how you might want to go about it.
Social Media Examiner
How to Use Facebook Advanced Location Targeting for More Engagement: Local businesses, listen up. Facebook has some great targeting options for you to make sure you’re reaching the right audience, in the right location. Check out this post to see how.
9 Fast Ways to Improve Your Facebook Landing Page Conversions: CRO is all the rage at the moment, but each strategy isn’t one size fits all. Check out this article to see what you could be doing to help move customers from landing page to sales funnel.
Landing Page Copywriting Secrets the Pros Never Share: Not all PPC pros are also in charge of landing page copy. But for those who are, today is your lucky day. Check out this article to get great tips for making sure your landing pages are paid traffic ready.
Search Engine Land
Bidding & Optimization Strategies To Take Your Search Marketing Results To The Next Level: Not gonna lie, the title pretty much does all the write up work for me here. So…go read the article!
13 AdWords Dimensions Tab Reports You Aren’t Using: As a seasoned pro, I have a hard time thinking you’re not using ANY of these reports, but it’s always good to have a refresher as to what’s out there at your disposal. This is that refresher.