Clix Marketing’s #PPC News & Views: May 22, 2015

This Week in PPC News and ViewsGood Friday friends and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!

From the Experts

SEER Interactive

How to Create User Personas with Google Analytics: PPC isn’t only about keywords. It’s increasingly becoming about the individual audience members themselves, but how do you identify and reach those users? Well, to answer the first half of that challenge, check out this post and get answers to who you should focus on targeting.

PPC Hero

Are You Maximizing Your Revenue? Impression Share Reporting in Excel: It’s not always guaranteed that you’ll attain a 100% impression share for all of your keywords. But in ecommerce accounts, it’s likely most important that you maximize your IS for those highest ROI terms first, then work your way down. Don’t know how to do that? Fear not. This article has you covered.


3 Ways to Combat Landing Page Friction: Getting users to your landing page is only half the battle. Once they’re there, you’ve still got work ahead. Check out this post to find 3 ways to help limit the landing page friction between visit and conversion.


4 Strategies to Improve Facebook Ads Relevance Score: Facebook Ads recently rolled out Relevance Score, it’s answer to Google’s Quality Score. Here’s a list of strategies you can easily employ to improve your campaigns.

3Q Digital

3Q Digital Download Episode 12: Bing Shopping: Listen to Clix’s own John Lee and 3Q Digital’s Joe Kerschbaum talk Bing Ads Shopping, why you shouldn’t over look it, and how to get started.

From the Engines

Pinterest Ads via Marketing Land

Pinterest Greatly Expanding Solutions This Summer, Including a New Take on Video Ads

Google AdWords

Introducing TrueView for Shopping – a new way to promote your products with video

Delivering the right information in your ads

Bing Ads

Changes to Approved Limited messaging in Bing Ads

Twitter Ads

Now globally available: objective-based campaigns, reports, and pricing

From the Clix Team

Beyond the Paid

The Many Layers of LinkedIn PPC by Robert Brady

Clix Marketing

AdWords Editor: Shared Sitelinks by Andrea Taylor

5 Blog Posts to Expand Your Excel Expertise by Amy Bishop

Don’t Shock the System – Steady As She Goes by John Lee

Restructuring PPC Accounts the Methodical Way by Susan Wenograd