Happy Friday, everyone, and welcome to this week’s edition of Clix Marketing Blog’s PPC News & Views.
From the Experts
Search Engine Watch
Bing Ads Releases New Ad Extensions:
Bing has been making improvements to their Ads to create more value to marketers. Read the article to see the new ad extensions that they have recently added and upcoming additions for Bing.
The SEM Post
5 Killer PPC Landing Page Ideas for Competitor Keywords:
Bidding on competitor keywords can be a risky strategy, but having a strong landing page designed specifically for those terms can be a real boon to those efforts. Check out the tips in the post to take best advantage of these terms.
It’s Not Me, It’s You – Why Are So Many Tablet Experiences So Awful?:
It’s no surprise that tablet usage is increasing, but what about functionality? Read the article to find out the main issues for tablet users and see how you can improve user experience on a tablet.
Remarketing Lists for Search Ads Available in Google Shopping:
Adding Remarketing lists to your Google Shopping campaigns? Read the article to find out strategies, how the lists work and how to set them up for your campaigns.
From the Engines
Optimize your campaigns with our new Keyword Planner
From the Clix Team
Facebook Mobile Pages Get a Facelift by Amy Bishop
Update Your Attitude & Prepare for Mobile Advertising Success by John Lee
Welcome Andrea Taylor to the Clix Marketing Team! by Michelle Morgan