From the Experts
Search Engine Land
Resolving Issues With Flexible Bidding Strategies in AdWords:
This post has suggestions on trouble shooting your account to see if you’re seeing “limited” bidding strategies as well why flexible bidding strategy statuses matter to your account.
Search Engine Watch
How To Use Google’s New Customer Match Feature:
Thinking of using Google’s newest targeting feature? More info on how it works & why you should consider giving it a go in the post.
5 Ways Conversion Reporting Could Be Misleading Your Optimizations:
Check out this post for 5 ways that your PPC accounts could be showing conflicting or misleading conversion information.
4 Easy Steps To Set-Up a Google Shopping Campaign Through Merchant Center:
Don’t be intimidated by setting up a Shopping campaign in Merchant Center! Check out how to launch your first campaign in 4 easy steps
We Analyzed 37,259 Facebook Ads and Here’s What We Learned:
What’s the most popular length of a headline for a Facebook ad? How long should your description be? Popular words to include in the ad? All these questions and more are answered in the article.