Clix Marketing’s #PPC News & Views: October 2, 2015

iStock_000008710036Medium-300x199Good Friday friends and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!

From the Experts

Search Engine Land

Resolving Issues With Flexible Bidding Strategies in AdWords:
This post has suggestions on trouble shooting your account to see if you’re seeing “limited” bidding strategies as well why flexible bidding strategy statuses matter to your account.

Search Engine Watch

How To Use Google’s New Customer Match Feature:
Thinking of using Google’s newest targeting feature? More info on how it works & why you should consider giving it a go in the post.

PPC Hero

5 Ways Conversion Reporting Could Be Misleading Your Optimizations:
Check out this post for 5 ways that your PPC accounts could be showing conflicting or misleading conversion information.

Acquisio Blog

4 Easy Steps To Set-Up a Google Shopping Campaign Through Merchant Center:
Don’t be intimidated by setting up a Shopping campaign in Merchant Center! Check out how to launch your first campaign in 4 easy steps


We Analyzed 37,259 Facebook Ads and Here’s What We Learned:
What’s the most popular length of a headline for a Facebook ad? How long should your description be? Popular words to include in the ad? All these questions and more are answered in the article.

From the Engines


Instagram Ads: Now Available Around the World


More ways to sell directly on Twitter


Enhancing the Google Display Network with new innovations


Bing improvements to Conversions Tracking in Bing Ads

From the Clix Team

Clix Marketing

Why You Should Be Using the New AdWords Report Tool by Andrea Taylor

Google Announces Customer Match: Targeting Ads Using Email Lists by Sarah French

AdWords Interface Update: Search Terms & Negative Keywords Get A New Home by Robert Brady