Spring is here. Can you feel it in the air?!?! The weather changes every 30 minutes just like the digital advertising industry. 😉 Here’s the latest industry news you may have missed last week in #PPC!

From the Experts

If you are watching what’s happening with advertising on Instacart or Uber… more options just hit that expand the reach to CPG brands.

AI platforms are growing fast and are starting to appear in GA4 as referral sources more often than not. Here’s how to track ChatGPT specifically.

Ah Amazon PPC… not talked about everyday, but a platform with billions of dollars of ad spend none the less. Learn how to cut wasted spend with audits.

Small PPC budget? No problem Get the winning strategies for small budget campaigns. 

Fancify your retargeting strategies with automated nurturing sequences. 

From the Engines

Google Ads

Google Performance Max gets new customer goals & image controls. 

Reddit Ads

Reddit Business Manager has expanded with new partners page for managing agency-client relationships.