In an industry full of busy weeks, this past one was a doozy. Here’s the latest industry news you may have missed last week in #PPC!
From the Experts
The U.S. DOJ officially determined that Google’s ad tech ecosystem is a monopoly. What comes next may very well be a wild ride!
Anti-trust and monopoly discussions aside, ad revenues surged in 2024 and look to continue that trend in 2025.
Really want to up your search query analysis game? Then you need to dig into n-grams. Brad Geddes, the n-gram master, lays it all out for you here.
Can’t escape any discussion on tariffs in the U.S. this year… and neither can the digital advertising ecosystem. What does the tariff crisis mean for us?
What’s in a name? A lot apparently. Apple has rebranded their Search Ads to Apple Ads.
Pinterest Ads don’t get talked about too much these days. But it may be working asking yourself if they are a smart investment!
From the Engines
Google Ads
2024 Ads Safety Report shows how Google uses AI to safeguard customers.
