Another week in the books. Check! Q2 off to a roaring start. Check! More industry news and insights to catch up on. Check! Here’s the latest industry news you may have missed last week in #PPC!
From the Experts
Last week was April Fools Day. Not a lot of shenanigans were spotted in the wild, but this one from Frederick at Optmyzr was solid IMHO.
Many of us are finding Performance Max an ever-growing presence in our campaign management workflow. This post from PPC Hero discusses the industry divide on PMax.
While technically Google announcements, the folks at Search Engine Land dropped these nuggets last week:
- Google Demand Gen ads now feature landing page screenshots
- Google launches automatic marketing content extraction for Merchant Center.
From the Engines
Google Ads
Meta Ads
Meta is letting AI move the needle for ad ranking and advertising performance.
LinkedIn Ads
An interesting breakdown of how B2B marketers are using generative AI in their work flows.
