Happy Monday! Jump into what you may have missed last week in #PPC.
From the Experts
The U.S. is likely to pushback on the EU’s increasingly complex tech laws, which would be great news for Meta.
As AI continues to gain ground as a method for finding information online, traditional search still proves to doninate user activity.
As Google’s AI Max for Search rolls out, it’s important for marketers to understand what these features will and won’t be and how to best utilize them in your accounts.
Google advertisers can finally get click and conversion data for each headline and description in Responsive Search Ads.
Google’s new beta allows side-by-side A/B testing for creative in Demand Gen campaigns.
How do you A/B test creatives in LinkedIn Ads without wasting money? Check out this post. Spoiler: It’s not the LinkedIn A/B testing feature.
From the Channels
Google Ads
Unlock more visibility and control in Performance Max
The latest AI news we announced in July
Microsoft Advertising
Impression-based remarketing updated and other product news for August
73% higher CTRs: Why advertisers need to pay attention to conversational AI
TikTok
The certainty of uncertainty: Why marketing needs a new measurement mindset
