We’re already halfway through August and the marketing news keeps coming. Dive into what you may have missed last week.
From the Experts
TikTok is attempting to crackdown on AI misinformation with updates to its community guidelines.
Elon Musk has big plans for the future of X and he explained it all this week. Ads are coming to X’s AI tool, Grok. The X team wants to introduce an “aesthetic score” for ads that are “better-looking” promotions.
Are you wanting to get into audio ads? Check out this all-in-one guide to audio ads so that you can find success across any of the channels that offer this ad type.
Smart bidding, automated bidding, manual bidding… There is what feels like endless options in Google Ads for bidding strategies. What matters and what doesn’t?
If you’re interested in YouTube TV ads, Google recently published a help page on eligibility.
Attribution in PPC is becoming more and more difficult. Consider evolving your PPC measurement approach.
Have you ever wondered how Google splits your budget across channels for Performance Max? You can now unlock ‘share of cost’ in your reporting.
This holiday season will likely be different than previous years. What’s fueling that? Answer: It’s not just economic uncertainty.
From the Channels
Google Ads
3 ways to unlock iOS App campaign performance
How we’re using AI in new ways to fight invalid traffic
Meta
Insights from Meta’s Q2 Earnings: Harnessing the Power of Video to Drive Performance
Introducing New Updates to Brand Rights Protection Including Expanding Scam Ad Reporting
LinkedIn Ads
AI Is B2B’s Competitor Advantage Only for Marketers Who Go Deeper
