Happy Monday, friends! We hope you’re close to being done with your holiday shopping because you are quickly running out of days!
From the Experts
Paid Search
B2B Keyword Research Done Right With Practical Examples: We love B2B accounts, but keyword research can often be a challenge.
Ads Creative Studio’s Asset Library is coming to Google Ads: This update is currently in closed beta but will be a way to store creative assets all in one place.
Five Major Updates in Google Ads You Must Know as a Digital Marketer: With all of the holiday craziness, you may have missed these updates in Google about Smart Bidding, Ads Editor and more.
Google Ads bring image extensions to desktop devices: The desktop placement will be available soon to advertisers who are utilizing image extensions.
Google Reveals Top Searches of 2021: This is a fun yearly post for the most popular searches and topics across the globe.
Survey: How Search-Savvy Are Americans?: What do Americans know about using search engines? This survey aimed to see what common search habits are, which search techniques are popular among different demographics and how much they trust their search results.
Black Friday 2021: why the first ever drop in sales doesn’t tell the whole story: Black Friday sales were down quite a bit from pre-pandemic levels. What drove this change? Jump into this post to learn what may have contributed to this.
Paid Social
Five Tips on How to Retarget iOS Users Who Opted-Out From Tracking: If you’re struggling with Facebook tracking, this post can help you retarget iOS users who might be slipping outside of your tracking.
How to Create Instagram Reels Like a Pro: A Guide for Marketers: This post is like a crash course in how to create Instagram Reels like a pro.
How to Advertise on TikTok: A Guide to Using TikTok Ads in 2022: Piggybacking off the previous post, this is everything you need to know about the other vertical video platform: Tiktok.
From the Engines
How Brand Can Create Content That Resonates With Gen Z
Microsoft
How Black Friday and Cyber Monday 2021 were different, and what advertisers can do about it
YouTube
Access for all, a balanced ecosystem, and powerful tools
Spotify
Why Spotify ads are more likely to hold people’s attention
From the Clix Blog
Why Every Digital Marketer Should Use Google Tag Manager [Clix Speakers Series] by Tim Jensen
