Wow, we’re officially halfway through December! Let’s review what happened last week in PPC.
From the Experts
Is Advertising on TikTok Still Worth the Risk? What Marketers Need to Know About the Platform: This is a very interesting read whether you’re currently advertising on TikTok or not.
Instagram Launches Trial Reels for Audience Sampling: The new feature allows creators to maximize content performance.
Google Ads 2024 Recap: With An Eye to 2025: Like any year, there were a lot of changes in Google Ads this year. Check out what you may have missed (or forgotten about).
TikTok’s In-App Sales on Black Friday Top $100M: There’s no question about the impact that in-app sales are booming for TikTok.
Marketing on Threads: What You Need to Know: With ads coming to Threads in 2025, this post is worth bookmarking for later use.
Study: Google AI Overviews Appear In 47% Of Search Results: These changes to Google SERPs are a new challenge for businesses reliant on organic search traffic, since the AI Overviews can occupy up to 76% of a mobile screen. Plus, 60% of searches now end without a user clicking a link.
Top 4 PPC Tactics to try in 2025: These lesser-known tactics could give you a great competitive edge in 2025.
From the Engines
Microsoft Ads
Household attribution on Invest and other updates for December
Pocket Primer: Getting Started With LinkedIn Live Event Ads
