Happy Monday and happy holiday week! Here’s a quick recap of what happened last week in PPC.
From the Experts
How to A/B Test Responsive Search Ads: Step-by-Step With Tips: As we prepare to bid farewell to ETAs, here is how you can successfully A/B test RSAs.
Ecommerce marketers weight shipping hikes in 2022: Shipping increases are on the way for USPS, UPS, DHL Express and Canada Post in the new year. But there is good news for Shopify Shipping users.
Google Ads Allows Stock Photos For Image Extensions: Previously, stock photos were not allowed but now advertisers are peruse a library of stock images.
Adobe Announces Free Creative Cloud Express: If you’re looking for another way to edit or create social images, Adobe just released a suite of free tools with Photoshop functions, templates and a million stock photos.
7 Tips For More Engaging, Top Performing Instagram Carousel Posts: One great suggestion from this post? Make sure every slide in your carousel post can also stand alone while keeping things cohesive.
5 Changes that Impacted Paid Social Advertisers in 2021: There was a lot of changes this year, here’s a full recap.
Top Facebook Updates You Can’t Miss (December 2021 Edition): It’s one of our favorite monthly recaps!
43+ Creative January Marketing Ideas to Start the New Year with a Bang: Once you’re done recapping 2021, it’s time to start looking ahead to January! Learn what the month of January’s awareness themes are in addition to the national days of the month that you can tie into your marketing campaigns.
Social Media Demographics by Platform: Bookmark this post for easy reference if you need to grab demographics.
From the Engines
From The Clix Team
Case Study: Google Broad Match Experiment & Results by Abby Woodcock
Shortcuts to Save Time in Google Ads Editor by Andrea Taylor