Coffee & Catch Up on #PPC With Clix Marketing: Monday, December 27, 2021

by Kayla Kurtz | Dec 27, 2021 | Coffee & Catch Up | 0 comments

We’ll keep this one short and sweet, readers. We hope you’re enjoying the holidays as much as you’re able, and let’s get ready for a brand new year!

From the Experts

Paid Search

Google Ads Best Practices & Tips for 2022: There are a number of factors making it hard to plan Google Advertising for 2022 with any degree of certainty. That’s why the team from Spyfu compiled this Google Ads Tips Review, featuring best and worst practices for your Google Ad strategy.

Search Ads 360 – To Switch or Not to Switch? A Champion’s Guide: This article dives into a critical look at Search Ads 360 (also referred to as SA360), a highly sought-after tool that is part of the Google Marketing Platform, explaining what SA360 is, how the platform differs from Google Ads and how you can benefit from using it.

Navigating Google’s Double-edge Optiscore Sword – The Best and Worst of Their Recommendations: Many of the recommendations from Google’s Optiscore feature are beneficial for your campaigns, but many require a lot more caution and review before implementing. This blog post reviews the Search/Shopping recommendations found to be the most helpful in terms of improving the possible outcome of your campaigns, as well as the recommendations to evaluate with extreme caution.

The Ultimate Google Ads Pacing Dashboard (Free Data Studio Template): Learn how to create a Google Ads Pacing dashboard with essential information all in one place and get a free template, too!

Google Ads Issue Affected a Significant Subset of Users, Now Resolved: This bug impacted Google Ads conversions that use non-First/Last Click attribution models, such as Data Driven Attribution.

Google Ads Serving Issue For Ads On Desktop Gmail: Google has a new serving issue with Google Ads that is impacting ad serving on the desktop version of Gmail. So if you are serving Google Ads on Gmail, your ads may not show to a “significant subset of users,” according to Google.

The Essential Guide to Conducting Effective Keyword Research: Whether you’re a SaaS or Ecommerce business, conducting effective keyword research should be one of your top priorities. Essential to the success of your digital marketing efforts, effective keyword research will give you insight into what kinds of searches your consumers are making, informing your content strategy across all channels.

Paid Social

4 Ways to Scale Your Instagram Ad Results: Are you ready to level up your Instagram ad performance? Are you looking for new ways to bring in more leads or sales? In this article, you’ll discover four ways to scale your Instagram campaigns. Plus, you’ll get tips on how to reduce audience ad fatigue.

Retailers Tailor Holiday Paid Social to Gen Z, With YouTube Grabbing Biggest Spend: Check out a few stats on how the ad marketplace shook out this holiday season.

Creating Video Ads That Convert on Facebook, Instagram, and YouTube: Sick of lackluster campaign results? Wondering if video ads could be the answer but you need a framework to create video ads that convert? In this article, you’ll discover a complete guide to creating effective video ads across multiple platforms including how to write a script, mistakes to avoid, and tips on filming.

Display/Programmatic

Streaming Audio Advertising Guide [History + Tips]: Audio streaming has taken the world by storm and for good reason. By signing up for a platform such as Spotify, Pandora, or Amazon Music, you have the power to access millions of songs, podcasts, and so much more in the audio streaming space with just a few clicks. Advertisers far and wide have taken notice of this growing market and have seen success in reaching consumers throughout the funnel with the use of audio advertisements. This article covers everything you need to know about streaming audio advertising!

Six Best Practices in Programmatic Advertising to Increase Brand Reputation: Programmatic advertising works by putting hyper-specific data about your target consumers to work to create hyper-targeted ad campaigns that ultimately yield a higher ROI. This article sets out six programmatic advertising best practices that build brand reputation and produce results.

Building Better PPC Display Campaigns – What, Why & How: Display campaigns are a great way to expand the reach of your Search ads to other parts of the web. They also allow you to follow up with remarketing ads to new and existing customers.