Coffee & Catch-Up on #PPC With Clix Marketing: Monday, February 24, 2025

After a week off, we’re back with what you might have missed last week in #PPC!

From the Experts

B2B marketing on TikTok: What you need to know: While this channel might seem like a mismatch for B2B, older demographics and professional audiences have seen significant growth.

Are marketers ready to reimagine the funnel?: The consumer journey has changed, so how does that change our view of the traditional marketing funnel?

Rising CPCs: The New Battle to Stretch Your Budget: If you’ve noticed the increasing CPCs, you’re not alone. Check out this post for how to combat this growing trend.

13 Google Ads Settings To Check When Running International PPC Campaigns: There are a lot of adjustments you may need to make when firing up international campaigns in Google Ads.

Google Ads tests ‘Advanced Plans’ feature for budget optimization: This new tool suggests as mix of ad types based on advertisers’ goals and creates specific plans for both conversion creation and capture.

9 essential geotargeting tactics for Google Ads: Take your geotargeting to the next level with these tips.

Instagram Adds Text-Only Testimonials To Partnership Ads: Sponsored comments are now available on Partnership posts.