Happy first business day of February! Let’s catch up with a few updates and other posts you may have missed last week in #PPC.
From the Experts
When Help Documentation Is Wrong: PMax API Placement Exclusions Do Work Despite Google Claims: We usually take the ad platforms help guides as accurate truths, but Optmyzr found through their experiments that Pmax API placement exclusions work.
Microsoft Performance Max testing LinkedIn targeting, measurement tools: This targeting would allow advertisers better measurement tools and access to professional audience data.
The 6 Most Influential B2B Marketing Trends for 2025: As B2B continues to change, this post includes ways to harness this year’s latest marketing trends.
TikTok’s Future Remains Unclear in the US as Trump Hosts Talks on Sale: The TikTok mess continues.
More than $10 billion in incremental ad spending will flow into US retail media in 2025: An interesting forecast for the future growth of retail media.
New Insights Suggest X Is Struggling To Make Money: X is likely to post a loss for the year 2024.
Top Facebook Ad Trends to Watch in 2025: Use these ad trends when developing your Meta campaign plans this year.
From the Engines
New ways to help you drive performance with Demand Gen
Meridian is now available to everyone
Lights, Camera, LinkedIn: Secrets to Creating Standout Videos
Your guide to the top Pinterest marketing moments for 2025
