Happy Monday, friends! Let’s dive into what happened last week in the world of #PPC.
From the Experts
Timeline of TikTok’s US Ban and What Comes Next: It was an interesting week for TikTok. Are you lost on the timeline of how we got here? This post summarizes everything to know.
Google Ads Introduces Advanced Targeting For Performance Max: Finally more campaign targeting options are coming to Performance Max!
5 ways to get the most from Performance Max in 2025: This post offers great suggestions on how to scale your campaigns this year.
Six Best Practices for Getting Started With UTM Parameters in Google Analytics 4: UTM parameters are a basic necessity in PPC, but they can easily be a mess, too!
Meta Looks To Lure TikTok Creators With New Bonus Program: With TikTok not out of the woods yet, other companies are looking to incentivize TikTok creators to give their platform a try.
Meta ad spend up 15% last quarter as TikTok see sharp drop: The latest ad spend figures show some interesting changes.
5 Ways You’re Losing Money in Google Ads (Without Even Knowing It!): Are you making any of these costly mistakes?
TikTok Alternatives for Brands and Merchants: If you were selling on TikTok, consider these alternative platforms to fill potential gaps in revenue.
Google Ads Compliance: Best Practices for Digital Marketing in Healthcare: Ad disapprovals can be difficult to navigate, especially in an industry like healthcare. Use this post to help navigate new campaigns and avoid ad disapprovals.
From the Engines
Google Ads
Kick Off 2025 with new Performance Max features
Display & Video 306: the demand side platform for a connected internet
Microsoft Ads
Get Ahead This Valentine’s Day: Hot Trends for Your Advertising Campaigns
